It seems every single book you read on business has one primary word of advice: do what you love. Passion, then, is very important for business success. It makes sense. If you love what you do and are willing to devote yourself to it, then you’ll have fun and success will follow.

However, it can be difficult to determine your true passion. There are probably many things you enjoy doing. Some of them might make great business ideas too. However, are they a true business passion? Here are a few considerations to make and steps to take.

Look to Your Past

Yes, you’ve changed and grown over the years. However, often the hobbies or activities that really stirred your soul when you were younger are still there. Your passions haven’t changed. Look back to your childhood, your teenage years and even college.

What did you love to do? What classes did you take just because you were interested? What books did you read? What were you hungry to learn more about? Write down any ideas that come to you. If you’re unsure, call a parent or a sibling and ask them.

Do You Have a Bucket List?

Your bucket list is that list of activities you want to do before you kick the bucket – before you die. Most people put their hopes, desire and passions on their bucket list. It’ll be full of things they’ve always wanted to do. For example, go skydiving. It’ll also be full of those dreams that never quite became goals. For example, write a novel.

If you look closely at your bucket list you’ll find there are hidden passions. Uncover those hidden passions. Examine them more closely. Is there a business idea that’s worthy of more research? For example, maybe you always wanted to visit the wine growing in Italy. That might be a great idea for a theme-based website or a money-making blog.

What Are You Doing Right Now?

Finally, take a look at the activities you engage in right now. What brings you joy and passion? What do you love to talk to other people about? Make a list of those activities and interests. For example, if you love college basketball and look forward to March Madness every year, perhaps there’s potential for an information marketing business. You might write a book on how to win the office March Madness pool every year.

Finding your true business passion isn’t as difficult as it may seem. Set aside time each day for a few weeks. Look to your past. Explore your present. Analyze your future. Chances are you already have some very profitable passions just waiting to be uncovered.